===== A Etudier =====
  *http://blogs.sun.com/roller/comments/jaiprasad/Weblog/creating_an_open_source_brand

Etablir une philosophie
  The 'Positioning' statement  of the WinLibre brand should be
  "Free Software on Windows for Everyday Users". 

Campagne : Poster, CD, T-Shirts, WallPapers à télécharger
 'I am open - I use Winlibre'.

Page d'accueil : philosophie
  Therefore, stress on 'Free', 'Legal', 'Feature Rich' and  'Open Source Software', in that order.

Créer une image ISO à télécharger
  But a CD-image (with the binaries, an intro to the Winlibre philosophy , a splashimage upon CD-Autorun, etc )is much better -- it contributes to the 'experience'.  Create it!
  Also create a CD jacket-leaflet, with a rich image - which can be downloaded, printed and inserted into the CD case.


Create an event - be heard!
  Have a small , fun , 'tracking contest' that tracks the number of WinLibre adopters and their brand ambassadors.
  Turn this into something big; let the whole of the  community - slashdot et all -  know ( and talk ) about it.
  The next time a techie hands out a CD to his mom for Christmas, it should be a WinLibre CD.