Etablir une philosophie
The 'Positioning' statement of the WinLibre brand should be "Free Software on Windows for Everyday Users".
Campagne : Poster, CD, T-Shirts, WallPapers à télécharger ‘I am open - I use Winlibre’.
Page d’accueil : philosophie
Therefore, stress on 'Free', 'Legal', 'Feature Rich' and 'Open Source Software', in that order.
Créer une image ISO à télécharger
But a CD-image (with the binaries, an intro to the Winlibre philosophy , a splashimage upon CD-Autorun, etc )is much better -- it contributes to the 'experience'. Create it! Also create a CD jacket-leaflet, with a rich image - which can be downloaded, printed and inserted into the CD case.
Create an event - be heard!
Have a small , fun , 'tracking contest' that tracks the number of WinLibre adopters and their brand ambassadors. Turn this into something big; let the whole of the community - slashdot et all - know ( and talk ) about it. The next time a techie hands out a CD to his mom for Christmas, it should be a WinLibre CD.